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17 Oct

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Introducing URBAN OWL's new optical collection

Introducing URBAN OWL's new optical collection Made in Athens from Italian acetate, Urban Owl’s optical frames combine timeless designs with modern flair, blending durability, comfort, and refined aesthetics so you never have to compr..

04 Jul

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Zeus+Δione 10-Year Anniversary Fashion Show

At the core of Nea Optiki Group lies an unyielding ambition, a commitment to celebrating the artisanal craftsmanship of superior Greek eyewear. This philosophy resonates deeply with their esteemed partners, Zeus+Δione, who share the same vision and passion for upholding the rich Greek heritage. Together, they have embarked on a creative journey, dr..

30 Mar

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Vision Project invests in Premium Vision

Vision Project, the newest member of Nea Optiki Group, has made a strategic investment in Premium Vision led by Akis Kipopoulos, fortifying its standing within the ophthalmic lens industry. This move by Vision Project signifies a pivotal step towards expanding its sales network and fortifying its product lineup. The collaboration with Premium Visio..

12 Mar

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How Independent Opticians Can Compete with Large Chains

How Independent Opticians Can Compete with Large ChainsA Strategic Guide for Sustainable Growth in Optical RetailLarge optical chains continue to expand across Europe, benefiting from strong purchasing power, national advertising, and standardized operations. For many independent opticians, this creates intense competitive pressure.However,..

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